Student Research
As part of their coursework, many of our students write research pieces on trends in digital marketing. See their work below.
Edition 3: Fall 2017/Spring 2018
Using Data Analytics to Improve the Customer Experience | Robert Morris
Edition 2: Spring/Summer 2017
How Management Accounting Can Benefit from Using Business Analytics | Greg Parrish
Is the Wait-State Closing in for Analytics? | Kevin Fugate
The Internet of things (IOT), and Important Factors in Cost for the Consumer | Tim Blischke
Edition 1: Fall 2016/Winter 2017
Exploring Beacons | Allexxandra Nevison
Search Engine Optimization | Valentina Danculovich
Google’s Accelerated Mobile Pages (AMP) | Miranda Moore
New Changes from Google in Search Engine Optimization | Joshua Schwenk
The Importance of User Experience | James Eichman-Doud
Pinterest’s Marketing Tools: Promoting Small Business | Rebecca Brockman