Research Journal

Student Research

As part of their coursework, many of our students write research pieces on trends in digital marketing. See their work below.

Augmented Analytics: Analytics Acquires Machine Learning and Natural Language Processing By: Wade Curtis http://www.iqlect.com/ Small to medium businesses recognize the importance of data analytics but have some barriers preventing them from participating. It can be difficult to collect meaningful data and analyzing and interpreting the data requires a skill set that an SMB would more [...]

Disruptive Trends in Digital Marketing: Virtual Reality

Disruptive Trends in Digital Marketing: Virtual Reality By: Lea Hoegsted Organizations strive to engage their customers in unique ways through various marketing attempts. Marketers are always looking for creative ways to reach out to the various population segments. The future marketing scenario gets complicated due to the many channels that are available. Creative marketing will [...]

Predictive Analytics

Predictive Analytics By: Emmanuel Mbanali An important trend in analytics that seem to be a game changer because it offers a great potential in terms of return over investment , provides business intelligence and data inventory is the use predictive analytics. Organizations looking to expand and generate insights are looking at predictive analysis to gain [...]

What is Dark Data and Why Should We Care About It?

What is Dark Data and Why Should We Care About It? By: Linda Rosland Mining dark data will be a trend in the coming year (Some, n.d.). The term “dark data” may conjure up images of nefarious web sites and activities, but in reality, it’s information that has been gathered through different computer networks, but is [...]

Future Data Centers

Future Data Centers By: Nicole Aiello Data centers are the powerhouse of the internet. I would not be able to write this blog and you certainly wouldn’t be able to read it if it wasn’t for the multitude of data centers’ network of building systems, telecommunications, computer systems, storage, and related mechanisms. It’s no surprise [...]

Influencers in Social Media

Influencers in Social Media By: Franklin Kuzenski What is it worth when a micro-influencer wears my logo? Social media analytics is measuring the effects of social media on your business (Thomas, 2018). Social media listening is scanning social media to learn the reach and sentiment of your brands (Boyd, 2017). It is a qualitative way [...]

The Impact of Artificial Intelligence on Data Analytics

The Impact of Artificial Intelligence on Data Analytics By: Brad Starks We are in the midst of an artificial intelligence boom which is looking to transform many areas of life, business, and technology. According to the Second Annual AI Index Report released in late 2018, which seeks to track AI “volumetric and technical progress on [...]

Collaborative Business Intelligence

Collaborative Business Intelligence By: Adam Pringnitz Do you ever walk into a meeting to review data with upper management and the information you bring is completely different from what they are seeing? I know I have done this, and it makes for an awkward discussion, much less getting your feet back under you to move [...]

The Rise of Influencer Marketing Within Digital Marketing Strategy

The Rise of Influencer Marketing Within Digital Marketing Strategy Jennifer Miller The absolute beginning of Influencer Marketing is debatable. Brian Mechem wrote that influencer marketing began with the Queen and the Pope, they promoted the use of medicine to those who didn’t believe in it, long ago. And then officially, Nancy Green became the face [...]

Digital Marketing Technology Research Journal

A project of the Digital Marketing Technology Program at University of Wisconsin-Stout

Research Journal

Student Research

Edition 3: Fall 2017/Spring 2018

Edition 2: Spring/Summer 2017

Edition 1: Fall 2016/Winter 2017